You’ll recognise it on the streets, worn by rich kids sporting equally coveted thousand-dollar sneakers. You’ll see it flaunted by celebrities and influencers on Instagram. You already know that the Gucci x Balenciaga collection is going to be everywhere. Gucci didn’t just reflect on its history it made history. With two of luxury fashion’s heavyweights joining forces, we’ve entered a whole new level of commerciality that might just set the standard of collaborations in the 2020s. You may have to select a menu option or click a button.And indeed this collaboration is bigger than that, or the Moncler Genius projects, or Miuccia Prada and Raf Simons working together.
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